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Press Release
Youtube gains 14 percent
Russia
Has Fastest Growing Internet Population in Europe
European Internet Audience Surpasses 226 Million Unique Visitors
Nordic Internet Audiences Most Active in Region
LONDON, U.K., NOVEMBER 7, 2007 – comScore, Inc. (NASDAQ:
SCOR), a leader in measuring the digital world, today released the
results of a study into the online habits of European Internet audiences, based
on data collected through the comScore World Metrix audience measurement
service.
Internet
Usage in Russia Jumps 23 Percent during Past Year
The European region recorded its largest ever Internet
audience in September with a 5-percent year over year growth, reaching 226.7
million unique visitors age 15 or older. Russia had the fastest growing online
audience this period, increasing 23 percent to 14.6 million unique visitors,
followed by Spain, which grew 18 percent to 14.5 million unique visitors, and
Ireland, which grew 16 percent to 1.5 million.
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Fastest Growing European Internet Audiences*
September 2007 vs. September 2006
Total European Unique Visitors (000)
Age 15+, Home & Work Locations**
Source: comScore World Metrix
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Country
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Total Unique Visitors
(000)
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Sep 2006
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Sep 2007
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% Change
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Total European Internet Audience
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216,197
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226,712
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5%
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Russia
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11,944
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14,633
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23%
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Spain
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12,281
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14,490
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18%
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Ireland
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1,258
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1,453
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16%
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France
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23,980
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27,260
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14%
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Belgium
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4,436
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4,924
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11%
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Switzerland
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3,490
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3,860
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11%
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Denmark
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2,926
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3,208
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10%
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Sweden
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5,050
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5,482
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9%
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United Kingdom
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29,589
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32,179
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9%
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Austria
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3,538
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3,834
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8%
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Finland
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2,706
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2,889
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7%
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Norway
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2,521
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2,698
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7%
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Germany
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32,085
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33,174
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3%
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Netherlands
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10,825
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11,109
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3%
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Italy
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17,389
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17,638
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1%
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Portugal
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3,801
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3,785
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0%
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* Rankings based on the 16
individually reportable European countries in comScore World Metrix. Total European Internet audience figures are
comprehensive and include visitation from countries that are not individually
reportable.
** Excludes traffic from public
computers such as Internet cafes or access from mobile phones or PDAs.
The country with the largest online audience was Germany with
33.2 million unique visitors, followed closely by the U.K. with 32.2 million. Together,
they represented 29 percent of the total European online audience. Europe’s
third largest online country, France, was also its fourth fastest growing,
having enjoyed a 14-percent gain and reaching 27.3 million unique visitors in
September.
Netherlands Has Highest Internet Penetration
in Europe
Internet adoption
was highest in the Netherlands, where 82 percent of the country’s population
age 15 or older was online in September. After the Netherlands, adoption rates
were highest in the Nordic region, where the Internet was accessed by 73
percent of the total population of Sweden, 72 percent of Denmark and Norway,
and 66 percent of the Finnish population.
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European Internet Usage
September 2007
Total European Unique Visitors (000)*
Age 15+, Home & Work Locations**
Source: comScore World Metrix
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Country
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% of Population
Age 15+ Online***
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Average Hours per
Visitor
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Average Pages per
Visitor
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Total European Internet Audience
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37%
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24.3
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2,609
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Netherlands
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82%
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26.3
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3,051
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Sweden
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73%
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30.1
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3,844
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Denmark
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72%
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20.2
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2,827
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Norway
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72%
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25.0
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2,913
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Finland
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66%
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24.7
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3,266
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Switzerland
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61%
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22.0
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2,439
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United Kingdom
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60%
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33.0
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3,252
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Belgium
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57%
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19.8
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2,289
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Austria
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55%
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16.7
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1,997
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France
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53%
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23.5
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2,433
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Germany
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47%
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24.6
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2,866
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Ireland
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45%
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17.5
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1,702
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Portugal
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43%
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22.6
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2,336
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Spain
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42%
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28.5
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2,389
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Italy
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35%
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21.1
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2,046
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Russia
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12%
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13.7
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1,742
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* Rankings based on the 16
individually reportable European countries in comScore World Metrix. Total European Internet audience figures are
comprehensive and include visitation from countries that are not individually
reportable.
** Excludes traffic from public
computers such as Internet cafes or access from mobile phones or PDAs.
*** Geographic population
breakdowns supplied by U.S. Census Bureau, 2007
The Nordic region
also produced some of the most active online audiences in all of Europe. On
average, Internet users in Sweden viewed more pages than any other European country
- 3,844 pages per visitor. The country also spent the second longest average period
of time on the Internet in September at 30.1 hours per visitor. Finland’s
online audience viewed the second most number of pages, averaging 3,266 pages
per visitor.
The U.K. Internet
audience spent the most time online at an average of 33.0 hours for the month.
It also viewed the highest number of pages outside of the Nordic region,
averaging 3,252 pages per visitor per month, slightly ahead of the Netherlands
with 3,051.
“Many countries in Europe are still demonstrating robust
growth in Internet usage,” said Bob Ivins, comScore EVP of International
Markets. “And given the relatively low Internet penetration in several major
European countries, there is plenty of upside in the European market. Russia,
with only 12 percent of its population online, appears poised for substantial
growth.”
About comScore
comScore, Inc. (NASDAQ: SCOR) is a global
leader in measuring the digital world. This capability is based on a massive,
global cross-section of more than 2 million consumers who have given comScore
permission to confidentially capture their browsing and transaction behavior,
including online and offline purchasing. comScore panelists also participate in
survey research that captures and integrates their attitudes and intentions.
Through its proprietary technology, comScore measures what matters across a
broad spectrum of behavior and attitudes. comScore analysts apply this
deep knowledge of customers and competitors to help clients design powerful
marketing strategies and tactics that deliver superior ROI. comScore services
are used by more than 800 clients, including global leaders such as AOL,
Microsoft, Yahoo!, BBC, Carat, Cyworld, Deutsche Bank, France Telecom, Best
Buy, The Newspaper Association of America, Financial Times, ESPN, Fox Sports,
Nestlé, Starcom, Universal McCann, the United States Postal Service, Verizon,
ViaMichelin, Merck and Expedia. For more information, please visit www.comscore.com
Contact: Jamie Gavin comScore, Inc. +44 (0) 207 099 1775 worldpress@comscore.com
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